Cannes Lions

HOUR VIEWS

KIRCHERBURKHARDT, Berlin / VACHERON CONSTANTIN / 2014

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Overview

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Credits

Overview

Description

Vacheron Constantin consistently showcases superlative technical mastery, aesthetic taste and brilliant finishing flair. It was key for the magazine to capture these qualities and communicate them in a new, fascinating and interactive way for a discerning audience of connoisseurs and enthusiasts. The challenge was to utilise contemporary technology in such a way as to impart the essence of the brand and its intricate watchmaking expertise.

Execution

HOUR VIEWS is a magazine-format application. The layout is thoughtfully clean and intuitive. The Information architecture is neat, and the intelligent use of clear typography and the screen’s real estate makes for a relaxed reading experience. The colour cues are taken from the company’s corporate identity - black and bronze are used throughout. As a result, the app is stylish and elegant, and rings true to the personality of the brand.

Outcome

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