For the past year, Intel Labs China has been developing an artificial intelligence algorithm to provide real-time 3D facial mapping. The engineers just weren’t sure what to do with it or how to promote it. Enter Chris Lee. She’s the Rihanna of China, only bigger. The most iconic champion of Super Girl (Think, American Idol), Chris Lee has graced the cover of America’s TIME magazine three times, and has the most high-profile fan group in the nation. When Chris Lee heard about the new 3D facial-mapping technology powered by Intel AI, a partnership was born. The brief was to drive the Intel brand in China, all to increase 4 key beliefs: ? Intel’s leadership in Artificial Intelligence ? Intel is more innovative than competitors ? Intel creates breakthrough technology ? Intel is more than just PCs

There were 37 pieces of content released on 3 social platforms from Oct 25th to Oct 30th which included 24 pieces of Weibo, 11 Wechat, and 2 Toutiao, generating 24.6M+ social impression/read, 9.4M+ engagements. Ranking #3, Weibo hashtag #?????# (Thousand-face Chris Lee) gained positive IWOM with 96.5M social impression/read, 268K discussion and 2,137 followers. Hashtag discussion highly embraced how Intel AI helped the top celebrity icon produce her music video. By integrating with offline experience, an interactive billboard let fans decode the production process with AI equation featured, generating 37.1K PV, avg. spent 1 min+ with 13% sharing action. There are 3 live streams on Yi Zhibo featured tech, music, and fashion influencers whose avg. peak visits reached over 350K, vividly showcasing how Intel 3D mapping tech served as hero engine of CL’s MV, and how AI fits with people’s lifestyle.