Cannes Lions

HOUSEHOLD APPLIANCES

OGILVYONE WORLDWIDE, Milan / INDESIT COMPANY / 2006

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A “360° communication” launches the new Indesit line of washing machines and dishwashers: “On Time”.

Promise: you are not slave to time anymore.

The claim “choose your time” explains the main feature of the products: laundry or dishes are ready whenever you want.We created videos representing typical moments in Jack the Cuckoo’s day.Afterwards, community moderators were involved with promoting the viral and word-of-mouth exchange between their users.The video drives us to Jack the Cuckoo’s webworld. Mobile phone ring tone, mobile phone wallpaper and Deskmate can be downloaded. Jack lives also on posters and POP materials.

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