Biltema started up as a warehouse selling parts and equipment for cars. Today they sell much more than just car gear (bicycles, fishing-gear, boat-equipment, camping-gear, kitchen-gear, etc.)Hence - for many years Biltema has promoted itself through the pay-off: You'll find almost everything you're missing at Biltema. Biltema - much more than just cars.

For this years campaign they wanted to stretch the concept further and we ended up making ads for non-existant products, ending the commercials with "If there is anything other than that you are missing, then you are sure to find it with us."