Cannes Lions
TBWA STOCKHOLM, Stockholm / SBAB / 2003
Awards:
Overview
Entries
Credits
Execution
The media team did an incredible job by supporting an almost impossible idea. They came up with the billboard format. They found 20 perfect locations. They helped us getting real facts about the apartments. Then, they made four categories of people approve each and every one of the billboards. Firstly, the client. Secondly, the city of Stockholm. Thirdly, the owner of each house. And finally, the actual person living in the apartment.
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