The BriefRe-launch the Hovis brand, catapulting it back to its rightful place in the hearts, minds and shopping baskets of the British public. Communicate the return of the iconic Little Brown Loaf.The WorkAn epic film that is 122 seconds long (one second for every year Hovis has been around. Follows a little boy’s perilous journey from 1886 to the present day, bringing the Hovis little brown loaf home to his mam, through our nation’s most important and iconic events.