Brazilians are probably the best on Earth when it comes to cheering at soccer games. However, they are still not sure how to celebrate the Olympic Games. So Skol, the official beer of the 2016 Rio Olympics, introduced the campaign ‘How to Cheer’, which taught consumers how to celebrate the Olympic Games in the most fun way possible.

With the help of Clarice Lima, one of the most respect contemporary dance choreographers in the country, we enlisted a team of dancers with amazing abilities to come up with 14 dances for 14 sports. The dances had to simple so that the viewers could easily learn them and replicate them on their own social media videos and also in the areas or watching the games at home. Every choreography was based on the movement made by the athletes of each sport. The campaign was entirely produced in a social media format, with square videos that could also be enjoyed with no sound.

The campaign ran during the Olympic Games and it was a huge hit, with millions of people reached and thousands of fans participating and sharing their own dance videos. In the Olympic Park and inside the arenas, visitors were replicating the dances, which appearied on the official transmission. The campaign was entirely produced in a social media format and it was so effective that it became a benchmark campaign for Facebook and Instagram.  

http://blog.business.instagram.com/post/148113796561/advertising-for-olympics