Cannes Lions
ISOBAR BUDAPEST, Budapest / UNICEF / 2016
Overview
Entries
Credits
Description
We demonstrated the brutal truth of child abuse through children’s perspective. Abused kids who grow up in violent environments believe abuse to be normal, so they adapt to it.
They acquire everyday skills to live with violence. We decided to show them in a way that is natural for them to communicate through: in self-made how-to videos about the tricks they use every day.
Execution
We shot the tutorial video with a child actor, to keep the actual children safe. In our tutorial video, the child showcases various tricks that can keep a violent parent away – from blocking a door to hiding in a wardrobe.
We uploaded the video with multiple titles, using typical how-to keywords so that people searching for how to fix a door, or how to be safe int he kids’ room, would naturally find our video.
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