Cannes Lions

“How You Wanna’

FRED & FARID LOS ANGELES, Los Angeles / PEACOCK / 2022

Film
Film
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Overview

Entries

Credits

Overview

Execution

The visual approach was to create a stylized world where real people live. Each apartment was designed to be fun and visually compelling – and take on / evoke the personality of the character(s) who lives there.

The styling and color palette always remaining intentional and aligned with Peacock’s brand colors. The team wanted to achieve a Pop, Modern art direction with a graphic aesthetic. A bit quirky, but also vibrant.

To connect the worlds, the team wanted to treat the camera as though it was the narrator. Traveling through the apartment building by connecting each scene through dynamic camera movement and smart transitions.

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