Cannes Lions
PUBLICIS WORLDWIDE HONG KONG, Hong Kong / HEWLET-PACKARD / 2007
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Description
How easily can someone break into your laptop to access your files?
To demonstrate the effectiveness of HP Compaq Notebook's data protection system, Protect ToolsTM, HP has developed a special interactive banner.Every time a user attempts to click on the notebook, he finds that he is effectively blocked from entering the banner area. Frustration turns to security as the user realises the banner is highlighting the function of unauthorised access protection.
Subsequently the user may click to learn more about data protection.
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