Cannes Lions

HP NOTEBOOK EVO COMPAQ

PONTO BRAND PROMOTION, Sao Paulo / HEWLET-PACKARD / 2004

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Overview

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Credits

OVERVIEW

Description

At the Fashion Week, one of the biggest fashion events in the world, an action was implemented in a large fashion parade. The model stood up in front of the photographers, but it was her who pulled an HP digital camera from under the sleeve and took their picture.

Outcome

The action was completely successful. During the six days of the event, over 90,000 people went through the main pavilion. The great repercussion came up with spontaneous marketing in the media (TV, Newspapers, magazines and websites).

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