Cannes Lions
PONTO BRAND PROMOTION, Sao Paulo / HEWLET-PACKARD / 2004
Overview
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Credits
Description
At the Fashion Week, one of the biggest fashion events in the world, an action was implemented in a large fashion parade. The model stood up in front of the photographers, but it was her who pulled an HP digital camera from under the sleeve and took their picture.
Outcome
The action was completely successful. During the six days of the event, over 90,000 people went through the main pavilion. The great repercussion came up with spontaneous marketing in the media (TV, Newspapers, magazines and websites).
Similar Campaigns
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