Cannes Lions

HP Orchestra

TWENTY BELOW MUSIC, London / HEWLET-PACKARD / 2022

Film
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Overview

Entries

Credits

OVERVIEW

Execution

Our brief for ‘Orchestra’ was to create an audio soundtrack capturing an ensemble of personalities through music & sound. The challenge was to convey contrasting characters whilst maintaining enough continuity to bring everyone together harmoniously at the end. We crafted the audio composition to reflect the film's message: how everyone’s individuality can come together to create something great. We explored different iterations of instrumentation and melodies to characterise each person with a unique sound. To finish the piece with sonic unity, we largely used an orchestral instrumental palette (+ a contemporary twist). Melodically, we scored closely to the movement and rhythm of the film. All instruments tuning together in the end depicts all minds in the film coming together as a team.

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