Cannes Lions
GOODBY SILVERSTEIN & PARTNERS, San Francisco / HEWLET-PACKARD / 2008
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For HP’s “What Do You Have to Say?” campaign, we partnered with superstar Gwen Stefani to create a series of fun, creative print projects featuring Gwen’s unique designs. The site offered something for everyone, including a customizable photobook, cool greeting cards, CD covers and even baby announcements for hip mommies-to-be. Most popular by far were our Harajuku Girl paper dolls, with more than 1.7 million people creating their own paper doll entourage. When all was said and done, over 2.8 million people visited the site and created their own customized print projects—proving that they did indeed have something to say.
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