HP asked us to change the way people interact with their brand by leveraging our web TV show, Cool in Your Code, “airing” on Timesonline.co.uk. Our show unzips London, Postcode by Postcode, providing an insider’s look at what’s cool and undiscovered. HP needed a break-through way to feature the new “Touch” PC and attract The Times’ young, affluent web audience. We created the “HP Launch Pad” where the hosts utilize the HP “Touch” PC to deliver the segment. By combining HP’s brand benefits with people’s lifestyles we created content that engages audiences. In effect, we’ve brought the brand to life.