Every year in China, 73 million sharks are decapitated to make shark fin soup.Almost 800 million minks are skinned alive for their fur.Over 10,000 bears are disembowelled for their gall bladders, to be made into Chinese medicine.Our mission is to help millions of others suffering in silence.

We spent three months training three parrots for this task. We taught them how to stand in front of a microphone and speak up for those animals who couldn’t do so themselves.We then took our message directly to point-of-sale locations of animal-cruelty products --A shark’s fin restaurant, a fur and leather fashion store, and a traditional Chinese medicine store.

Public awareness of wildlife conservation in China raised by 56%.

79% of consumers interviewed indicated they would stop buying animal-cruel products.