Cannes Lions

HUGGIES

JWT ITALIA, Milan / KIMBERLEY CLARK / 2011

Overview

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Credits

Overview

Outcome

The results were beyond expectations in terms of media coverage, numbers (more than 600000 moms reached), awareness (+14%) and most of all in terms of relationship; 75% of interviewed moms said Huggies is now a brand they can trust and they will try for their babies.

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