Cannes Lions

HUGGIES GOLD

OGILVY & MATHER JOHANNESBURG, Johannesburg / KIMBERLEY CLARK / 2014

Awards:

2 Silver Cannes Lions
MP3 Original Language
MP3 Original Language
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Overview

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Credits

OVERVIEW

Description

Huggies Gold is South Africa's most premium baby nappy. To show this, we created parodies of the TV show "MTV Cribs", where premium celebrities take us on tours of their lavish homes. In our version though, babies take us around their actual cribs to show just how premium the luxurious Huggies Gold makes them feel.

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