Which place can symbolise better for the mummies the “fashion” ''purchase” concepts, other than a SHOPPING CENTRE? To launch the product, a Huggies Store was set up in the Alto Palermo shopping centre. There, people could learn about the product and choose the clothing items to match the nappies by exchanging their Huggies packs. Several celebrities- such as Joaquín Furriel- visited the Huggies Store. The promotion was covered by media. This was also used to inform about the event that was going to wrap the promotion up: the exclusive Huggies Jeans fashion shows in several shopping centres in Buenos Aires.

More than 20,000 mummies and babies visited the stand.10000 exchanges were made.

The promotions was covered by several medias.