YLE FINNISH BROADCASTING COMPANY, Helsinki / YLE / 2017
Finns are known for being reserved. The aim of the Hulahula campaign was to get Finns dancing and to break a world record by having as many people as possible dance to the same tune at the same time in honour of the centenary of Finland's independence.
Campaign was active 3/31/2017 - 6/23/2017.
We used TV, Radio, Social Media (FB, IG, Musical.ly, Google, Influencers), Out-of-home media (digital, streets, malls, mobile), AR videos.