One of the most famous wrist watch brand, SEIKO Holdings is an official timer at Tokyo Marathon and Osaka Marathon since started both races. SEIKO timer has measured the accurate time for proceeding the race without any troubles. City marathons are often focused on “elite runners” such as Olympians. However, a majority of participant is occupied with municipal runners. Even though a top runner’s finish time is widely noticed by several medias including SNSs, municipal runner’s things are no gathering attention. In fact, municipal runners could be disqualified at each check point gate. In many cases, they are disqualified due to lack of time management rather than injuries or accidents. For example, Tokyo Marathon 2015 records 4% retiring runners who are more than 1000 runners. As the official timer, SEIKO hopes and challenges to achieve 100% the completion rate, which means all runners could get a time to finish.

In order to improve and spread SEKO Holdings branding activity at Osaka/Tokyo Marathon, our team started to plan and negotiate with a client at beginning of 2015. Through the Osaka Marathon 2015, HUMAN CUT-OFF TIMER is the official adopted by Tokyo Marathon Foundation. The day of race, official twitter has introduced HUMAN CUT-OFF TIMER with pictures. As the HUMAN CUT-OFF TIMER, five runners have been selected from a running team at Tokyo. They wear same uniform (cap, shirts, pants, shoes, sunglass, balloon) which were written a name “HUMAN CUT-OFF TIMER” and a logo “SEIKO” at a cap. They keep to run a just time limit at behind group. Here, telling and encouraging the other runners. The Tokyo Marathon, from the middle of the race, many runners keep touch with the HUMAN CUT-OFF TIMER.