To promote our train journeys to this destination, we put its inhabitants up on a pedestal because in Brussels the real monuments are the people. We decided to give the people the opportunity to be part of their city’s cultural heritage.

Using unique, interactive technology, we set up a “Holobooth” in the Mont des Arts in Brussels, a truly futuristic photo booth capable, in just 2 minutes, of capturing a person in 360° and creating their hologram. This hologram was then projected onto a stone slab, creating gigantic silhouettes of more than 5 metres high. On the slab were the words “In Brussels, the real monuments are the people”.

The event took place over the period of a weekend in the Monts des Arts, one of the main squares in Brussels.

More than 2000 visitors in just 3 days.

More than 500 holograms

A reach of more than 80 000 people with our various posts, live videos and 6000 interactions.

More than 2000 fans recruited on our social media networks

100k visitors in 4 days to the event’s landing page.