The poster campaign entitled “It’s not happening here. But it is happening now” brings the worldwide abuse of human rights straight to Swiss doorsteps. Two worlds collide on 200 individual posters, every single one adapted to match its respective surrounding. The brutal scenes from Guantanamo for instance suddenly take place in the middle of Zurich.

The impact of the campaign lead to a twenty-fold increase in the number of visitors to the Amnesty International website.