We recorded an attention-grabbing radio spot – our ‘BUILT-IN GUILTY CONSCIENCE’ – and embedded it into several MP3 player offers on eBay. It started automatically when a consumer clicked on one of the offers. We put these offers on the largest marketplace: eBay – and thereby distributed them all over the world.

During the promotion period the number of the page impressions of ishr.org increased about 45%. The number of visitors was the highest in 2008. In addition to this, during the promotion period our client generated the highest amount of donations of the entire year.