One million clicks were needed to reveal the complete poster.It was a success. The poster was completed in only 3 days.Each click, like a signature, was proof of the public’s interest and commitment.

Donations increased by 25%.The campaign was reused in other countries; the site was translated in 4 languages.All in all it generated more than 4 millions clicks that allowed Amnesty to explain its new fight: human rights = less poverty.