Cannes Lions

HUMAN RIGHTS MESSAGE

GREY , Hong Kong / AMNESTY INTERNATIONAL / 2007

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Overview

Outcome

Client didn’t conduct quantitative research on the response rates, but they showed the appreciation as below: Thank you very much for your help this Sunday! We really appreciate you guys' creativity in spreading the message of human rights via different installation (the idea of using the wired clothes and gloves is excellent in portraying the idea of freedom!) We as campaigners are often too pre-occupied with many theories and values that undermine our ability to tell an easy-understanding story! We thank so much for your help in getting this idea out! Best wishes,Tong

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