Only hours after the presidential paperboard from the US embassy became public, Amnesty took their own pictures of a figure paperbord. But instead of picturing the President, Amnestys paperboards were in shape of a Guantánamo prisoner. Placed on the exact same spots as 'President Obama' stood a couple of hours earlier. Then they published the images on Amnesty's facebookpage under the theme 'What promises should President Obama keep when he’s in Stockholm? Perhaps....closing Guantánamo? #ObamainSweden'.

From idea to reality in a few hours.

The campaign resulted in a 3 minute news report on Swedens largest TV channel, Swedish newspapers reported about a twitter war between Amnesty and the US embassy.

And most importantly, the Prime Minister of Sweden raised the question about Guantánamo with President Obama in their meeting.