Cannes Lions

HUMAN RIGHTS ORGANISATION

GARWICHBBDO, Lima / AMNESTY INTERNATIONAL / 2008

Presentation Image
Presentation Image

Overview

Entries

Credits

Overview

Execution

We turned a known media into a new one; we turned a gaming machine into a help machine. How it Works: Insert a coin to operate to pick a child and extract him/her out of the war zone. While helping to achieve this, people would take out a card with information about Amnesty International and their work, with a call to action to visit their website.In that way, we empowered people to be able to literally take children out of the war through their collaboration.

Outcome

Save Machine interacts and sensitises, while encouraging people to contribute.

Impacted 15,000 people per weekend.Increased visits to the website by 85%.Generated economic contributions for Amnesty-International.

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