Cannes Lions
DDB CHILE, Santiago / UNICEF / 2014
Overview
Entries
Credits
Execution
We took to the busiest streets of Santiago, child abuse scenes starring the picturesque and well known human statues , but with the difference that these human statues were always moving and when you deposit a coin, they stopped appealing to what we seek, stop child abuse.
Outcome
results:
This intervention was carried out in the 3 most crowed places of Santiago, which made ??our message reach more than 20,000 personas, who recorded and shared their videos on social networks.
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