Cannes Lions
CHEIL OPENTIDE, Beijing / SAMSUNG / 2013
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Description
Chinese people are particular about 'relationship' and most believe in 'Friendship'. How to make Samsung Note II the most popular cellphone in your circle? 'Hundreds People Testimony' video group ads, let 100 celebrities and elites say out 100 reasons why they like Note II, which are watched and modeled by netizens on SNS media. Log in SNS, you will probably find your friends telling their reasons for liking Note II too.
JURY: Video to be judged is 'Haibo - Strength actor' (next to the red sign saying '100 Note II)
Site translates in Chrome.
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