Changemaker Norway is driven by the spirit of the youth. This engagement cannot be bought, teenagers involvement needs to be voluntary and it has to be earned through talking their language - at their playgrounds. So instead of angry protests, which is a hard way to engage teenagers, we decided to support Sigbjørn in the fight against the big companies. Teenagers could easily share their favorit reasons to love Siggy and sign the petition. This way our target audience became our media and as the fan base grew, so would the pressure on Sigbjørn Johnsen.

38 582 people signed the campaign (almost 20% of our target audience).

Sigbjørn Johnsen signed autographs live on Norway´s most popular morning show, «God Morgen Norge». The campaign was mentioned in several nationwide newspapers and Sigbjørn Johnsen personally saluted his fans for their great support in an interview with Norway´s 
number one financial paper, «Dagens Næringsliv».

But most importantly: Sigbjørn Johnsen made a promise to close the loophole from january 1st 2014.