The answer was a large, unique and very simple billboard located in one of the highest traffic areas in New Zealand – a billboard that, just like the show, was ‘hung’.We knew it would be eye-catching. And we knew people would talk about it.

The billboard definitely got plenty of people talking - people talked about it on blogs, national news, radio and it got a few complaints.

It was even talked about around the world, including Perez Hilton’s personal blog which millions of people follow every day.