To show the impact of hunger on fantasy sports fans, we created fake magazine covers that hungry fans might mistake for real, then placed them on the back covers of real football publications. The ads mimicked the design of well-known magazines in multiple genres and were printed upside down to further the illusion. 

The final ad, Benchwarmers, ran unbranded with a subscription insert for the fake pub included inside the magazine. Anyone hungry enough to send in the insert received free product.