Cannes Lions

Hungry Romantic Cards

BBDO MEXICO, Mexico City / MARS / 2017

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Overview

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Credits

Overview

Description

The idea was to create and deliver to the target a series of special romantic Hallmark-like postcards during Valentine's Day. The postcards were available on Walmart and Oxxo since February 9th. The way to get the physical cards was buying a gift co-pack of two Snickers® bars. At the same time, people could complete and share their own postcards on Snickers® social networks.

Execution

We created 150,000 postcards to be placed on Walmart and Oxxo in Mexico City, Monterrey and Guadalajara.

The postcards were released on February 9th throughout extremely cheesy videos, presented by the emblematic voice of romanticism in Mexico, Rocio Brauer. Meanwhile, through our social networks, we invited people to share them to the ones they want.

Outcome

The 150,000 postcards sold out by February 14th.

In our social networks we achieved a reach of 2,276,390 people and a total of 9,061,697 impressions in just 5 days.

People started to consider Snickers® as a naturally relevant chocolate for Valentine’s Day.

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