With a sales increase of 1,600%, Jagermeister had become the drink of the moment. And our challenge was to turn that drink into a legend impossible to forget.

In order to achieve this, we had to do something that would be literally impossible to erase from our target’s mind and skin. So we created the first animated short film made by real tattoos. We called it Hunt or be Hunted as it defined the spirit that the brand wanted to communicate

STEP 1: LOOKING FOR SKINS Through our social media platforms, we looked for people who wanted to get a tattoo of a frame of the Jagermeister’s spot. In less than a week, more than 1,600 people wanted to be a part of the project. Only 7 days after our casting, 120 skins were chosen. STEP 2: THE TATTOOS A team of illustrators turned the storyboard into frames that could be tattooed, and Ondo Tattoo Barcelona, one of the best tattoo studies in Europe, accepted the challenge of inking the designs onto our target’s skin. 1 FRAME = 1 TATTOO STEP 3: THE PREMIERE After 28 days of making tattoos, the film was ready to be shown. We launched it in an exclusive event:

Only tatooed people could assist. That night, we uploaded the film on social media. And the day after, everybody was talking about it.