The new national TV 'Favourites' brand ad showcases how McDonald’s is there for its customers when they need them – anytime, day or night. The ad tells the story of a young father-to-be on a late night hunt for something to satisfy his partner’s food cravings. We watch as he struggles to find something in a city that’s trying to wind down for the night. That is, until an unexpected source provides the help she needs.

For as long as the commercial ran on air, every McDonalds restaurant had a special 'gherkin button' installed so that customers, if they wanted to, could have free gherkins.