We had on-street promotion in dove-dense parts of Stockholm, outdoor banners pointing out the direction of areas inhabited by wild rabbits and takeovers of public transportation maps to show where in Stockholm you can find game and the location of the Hunt store. We even took part in the general school exam celebrations.All executed in a local and witty way.

Since the campaign started it has been a subject among the hunters and people interested in hunting. The sales have boosted by more than 22%. The number of new License Examiners have raised by 28%. The overall response has been very high; they recieve a lot of ovations and Hunt is recognised as the most exclusive and modern Hunting store in Stockholm. Several hunting related websites have referred to the campaign and traffic to www.hunt.se has increased by 13%.