Cannes Lions

HURRICANE RELIEF

GSD&M ADVERTISING, Austin / RED CROSS / 2006

Film
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Description

Over a dramatic series of black and white still photos of the aftermath of hurricane Katrina, We see a minus sign followed by the word (- home, - water, - food) supered over the photos. Then the red minus sign transforms into the red cross logo and the word + hope appears. It ends with the VO reading, Hope is more powerful than a hurricane.

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