The film is a challenge in front of the pain. We start seeing a series of people practicing different sporting disciplines like running, cycling, soccer, boxing or gym. And we also see the moment when they become injured resulting in pain. A moment in which it is unavoidable considering if they should stop…But they don’t want it.

And this is when the product comes in, because it enables them to defy pain, look it into their eyes, set it aside and keep going in general. “Because there is nothing that makes pain suffer most than seeing you keeping up.” Being stronger than pain