Cannes Lions

HUTCH DELHI MARATHON

OGILVYONE WORLDWIDE, New Delhi / HUTCHISSON ESSAR / 2006

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Overview

Outcome

Of 102 DM’s delivered, 38 CEO’s turned up at the starting point. An exceptionally good conversion rate of 39%. What’s more, the cascading effect was that 574 corporate executives joined the hugely successful Hutch Marathon for Delhi.

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