With the speed of consumer scrolling on social at a record high, and the world of viral video thriving on ‘the weird and wonderful’, we knew that visuals of our cars were not enough to grab the attention of our viewer. Our creative execution was developed with ‘Online’ in mind - The immediate and confusing change of visual perspective allowed us to grab our viewers attention, and our other-worldy setting jarred against the content surrounding it on social feeds. Drawing from artist Jeff Koons and Viral 3D illustrator J.R. we created a visual world you just can’t ignore