By designing classic race posters, we wanted to remind people, Toyota is not just a brand for everyday cars – but as well a brand with strong motorsports heritage.

We transferred the Look&Feel of classic racing posters into present time. Using the foto of the latest Toyota Hybrid race car, embedded in dynamic graphic lines and typography staging the famous race events and our hybrid messages at a time.

As the posters were available for free at all Toyota dealerships, customers and motorsports fans could take a poster with them to beautify their own home or garage.

After a few weeks all German Toyota dealers were running out of posters.