Cannes Lions
BBDO RUSSIA GROUP, Moscow / OBI / 2012
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Description
When someone needs to renovate their house or flat, they come to the DIY store. What do they see there? Not goods and instruments, but the things which hide behind them: dust and debris, time spent agonizing over the process of renovation.OBI gives you another point of view: behind every product there's a possibility to create something new, convenient and beautiful. Just take matters into your own hands.
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