Cannes Lions

HYUNDAI

INNOCEAN CBAC , Beijing / HYUNDAI / 2012

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Overview

Entries

Credits

OVERVIEW

Execution

The most effective way to prevent "Drunk Drive" is warning driver at the very exact moment when he try to drive. We make deil POP and put every cars on the side mioor in the downtown bar street. it works and drivers notice he try to drive

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