Cannes Lions
GREY PUERTO RICO, Hato Rey / HYUNDAI / 2008
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In life we have different perceptions and points of view. We perceive reality as the results of the information and cultural background we have received, but this is not necessarily the truth. In this TV spot we establish the difference between perception and reality with the objective of opening the minds of our consumers regarding Hyundai. There is more to the brand and we want them to see Hyundai as a high quality car. With these executions, we present the situations with an astonishing ending to make people rethink the way they see Hyundai
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