The International Motor Show in Frankfurt, Germany, is the biggest car fair in Europe. We filmed with a hidden camera how Volkswagen Chairman Martin Winterkorn explored the new Hyundai i30. He almost couldn’t believe its high quality. Taken aback, he stammers, “Nothing’s rattling here. Why can they do it? BMW can’t do it. We can’t do it. Why can they do it?"Conclusion: The new Hyundai i30 is approved by our toughest competitor.

The promotion was based on a simple truth: If a tough competitor approves your product’s quality, it really has to be good. That’s why Volkswagen Chairman Martin Winterkorn was filmed with a hidden camera while exploring the new Hyundai i30 at the International Motor Show in Frankfurt. He was really shocked by its good quality and admitted that Hyundai was more professional than Volkswagen. Within 48 hours this video was made public as a viral and TV commercial.

The viral got more than 1.5m views on YouTube while the TV commercial reached the target group outside the online world. Newspapers, magazines and TV stations all over Europe reported on the incident. In numerous online forums the viral became a piece of discussion, as well as Hyundai’s reputation of being a brand of reliable and high quality. The enquiries for test drives reached the highest number ever. Hyundai sales rose by +56.8% compared to the year before.