Cannes Lions

Hyundai - N-Made Launch

R/GA LONDON, London / HYUNDAI / 2018

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Supporting Images

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Overview

Description

The Hyundai N 'Feel the feeling' campaign does what no-one else in the category is doing. It shows what it actually feels like to drive a powerful car. Three face trembling, spine shaking, mind scrambling films show three brave souls attempt to recreate the exhilaration in very different ways.

One holds up a powerful hairdryer… to his own face. Another sprays himself with pungent “l’eau de burnt rubber”. Finally, one listens to the raw power of the engine… with a totally unexpected outcome.

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