Cannes Lions
INNOCEAN USA, Huntington Beach / HYUNDAI / 2012
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With its many tech, music and gaming features, Hyundai wanted folks to engage with the new Veloster in an iAD.To show off that the car is XBox ready, you can play a cool driving game. To callout music features like Pandora and XM radio, you can turn your finger into a DJ. To highlight the in-car USB port, slide your finger to plug-in fun USB devices. The Restaurant Finder feature? Shake your phone to find restaurants nearby.Users could also tweet a question right from the iAD. Ultimately, the Veloster experience achieved over 30% longer engagement than the average iAD.
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