Helping trans people get the name they identify themselves with on documents has already been a big step forward for the brand. But it still wasn't enough. In Brazil, these people live in a marginalized situation because they cannot get jobs. So, for International Labor Month, we were invited to create a campaign that would help these people get jobs, make this date special to them and increase Starbucks' commitment to the community.

The trans community suffers a lot of prejudice when it comes to getting a job. The situation is so serious that many people turn to prostitution as the only way to survive.

If before we transformed our unit into a registry office so that they would have the right to a name, this time it was transformed into an employment agency so that these new names could fill job vacancies.

From now on, these names will not only be on our glasses and their personal documents, but on employment contracts signed by large multinational companies.

We invited trans influencers to spread the word that Starbucks would help LGBTQIA+ people enter the workforce. We partnered with the largest selection and recruitment company in Brazil and invited several human resources professionals from multinational companies to transform our unit into an employment agency.

Together, we planned the operation to bring all the necessary infrastructure to adapt the store.

We turned the physical store into an employment agency. And with the presence of professionals from the largest selection and recruitment company in Brazil and representatives of human resources from multinationals, we were finally able to start the interviews.

People were being called little by little, throughout the day.

As soon as the interviews came to an end and the participants heard the long-awaited "yes", they received a kit with a contract to sign.

To celebrate this important achievement, candidates also received a Starbucks card loaded with BRL 500.

Together, we planned the operation to bring all the necessary infrastructure to adapt the store.

With this initiative, Starbucks has further strengthened its relationship with the LGBTQIA+ community. 93% of people were approved in the selection processes, and those who were not hired were redirected to other vacancies in the bank of the partner funding company. Now, the month of work will have a new meaning for these people and for the entire job market.