Photographer Emmanuel Lubezki, widely known for his use of natural lighting and continuous shots, Lubezki who won three Academy Awards, said :

"Our world is fragile, beautiful. Sometimes we forget. My process begins in dialogue. How do you want to be photographed and where? My job is to translate their vision into images. Each image contains a personal secret, an evocation. The locations were impacted by climate change. The shoots exposed us to alarming realities: glacial lakes that disappeared overnight, roads hot enough to melt tires. It made me aware of how desperately we need the voices of these activists. Their work challenges us, creates community, makes us readier for the world’s beauty, stronger against its dangers. It is our duty, to bring these truths to the forefront and address them. And to celebrate those working for change, and to join them."

Photographer Emmanuel Lubezki, widely known for his use of natural lighting and continuous shots, Lubezki who won three Academy Awards, said :

"Our world is fragile, beautiful. Sometimes we forget. My process begins in dialogue. How do you want to be photographed and where? My job is to translate their vision into images. Each image contains a personal secret, an evocation. The locations were impacted by climate change. The shoots exposed us to alarming realities: glacial lakes that disappeared overnight, roads hot enough to melt tires. It made me aware of how desperately we need the voices of these activists. Their work challenges us, creates community, makes us readier for the world’s beauty, stronger against its dangers. It is our duty, to bring these truths to the forefront and address them. And to celebrate those working for change, and to join them."

The time for waiting and reflection is over, the time for action has come: this is the concept behind the 2022 Lavazza Calendar. The project "I can change the world", conceived and produced under the creative direction of the Armando Testa agency, conveys, already from its title, the invitation to act upon a positive change, now and immediately, through the portraits of artists and activists committed to serving noble causes.

Photographer Emmanuel Lubezki, widely known for his use of natural lighting and continuous shots, Lubezki who won three Academy Awards, said :

"Our world is fragile, beautiful. Sometimes we forget. My process begins in dialogue. How do you want to be photographed and where? My job is to translate their vision into images. Each image contains a personal secret, an evocation. The locations were impacted by climate change. The shoots exposed us to alarming realities: glacial lakes that disappeared overnight, roads hot enough to melt tires. It made me aware of how desperately we need the voices of these activists. Their work challenges us, creates community, makes us readier for the world’s beauty, stronger against its dangers. It is our duty, to bring these truths to the forefront and address them. And to celebrate those working for change, and to join them."

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