Cannes Lions

I Got You

COLLE McVOY, Minneapolis / FEEDING AMERICA / 2021

Film

Overview

Entries

Credits

Overview

Execution

In this film, we cycle through a series of black and white photographs captured at food banks across the U.S. as the pandemic ravaged the country and the economy. The scenes vary from families seeking aid to volunteers distributing supplies to palettes of food being packaged into individual boxes. Each photo captures an emotional vignette that depicts the magnitude of need Feeding America’s network of food banks faced. The portraits of people at the food banks also reflected the broad impact the pandemic had on families of all types while demonstrating the resiliency of the community. The film ends with a simple call to action for the viewer to donate to continue providing aid for those who most need it.

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